It all started when three Boulder, Colorado based founders decided to develop and market an innovative type of footwear called Crocs shoes. Originally intended as a boating/outdoor shoe because of its slip-resistant, non-marking sole. By 2003 Crocs had become a bona-fide phenomenon, universally accepted as an all purpose shoe for comfort and fashion. From 2003-2004 Crocs focused on accommodating remarkable growth while maintaining control.